Theory
Unlock a deeper understanding of the principles that shape modern finance. We break down foundational concepts and methodologies that drive decision-making in the investment world. It's the essential knowledge base for building a strategic, informed approach to investments.

Theory
Efficient Market Hypothesis
The Efficient Market Hypothesis (EMH) is a theory in finance that suggests financial markets are "efficient," meaning that asset prices reflect all available information.
Proponents state that you can't consistently "beat the market" because everything you need to know about a stock, bond, or other asset is already baked into its price. This idea has big implications for investors, traders, and economists, and it’s one of the most debated concepts in finance.
At its heart, the EMH claims that it’s impossible to consistently achieve excess risk-adjusted returns than the overall market average through stock picking or market timing. Why?
Because any new information that could affect an asset’s price—like earnings reports, economic data, or news events—is quickly and accurately incorporated into the price. By the time you react to the news, the market has already adjusted.
​
There are 3 forms of the Efficient Market Hypothesis
​
​
Weak Form Efficiency:
This version says that all past trading information (like historical prices and volume) is already reflected in current prices.
If this is true, technical analysis (using charts and patterns to predict future prices) is useless because past trends won’t help you predict future movements.
However, fundamental analysis (studying a company’s financial health) might still work because it relies on information not fully reflected in the price yet.
​
Semi-Strong Form Efficiency:
This form goes further, claiming that all publicly available information—not just past prices—is already reflected in asset prices.
This includes earnings reports, news, economic data, and even insider information once it’s made public.
If this is true, neither technical nor fundamental analysis can give you an edge. The only way to outperform the market is through luck or access to private information.
​
Strong Form Efficiency:
This is the most extreme version, stating that all information—public and private—is reflected in asset prices.
Modern Portfolio Theory

Modern Portfolio Theory (MPT) is a foundational concept in finance that revolutionized how investors think about building portfolios. Developed by Harry Markowitz in the 1950s (for which he won a Nobel Prize), MPT provides a framework for constructing portfolios that maximize returns for a given level of risk. It’s all about balance—balancing risk and reward, diversification, and the relationships between different investments. Let’s break it down in a way that feels human and relatable.
​
The Core Idea:
At its heart, MPT is about not putting all your eggs in one basket. It argues that you can reduce risk without sacrificing returns by carefully selecting a mix of assets that don’t move in lockstep with each other. The goal is to create a portfolio that gives you the best possible return for the amount of risk you’re willing to take.
Key Concepts
Risk and Return:
- MPT assumes that investors are rational and want to maximize returns while minimizing risk.
- Risk is measured by the volatility (or standard deviation) of an asset’s returns. Higher volatility means higher risk.
- Return is the gain (or loss) you expect from an investment over time.
​
Diversification:
This is the golden rule of MPT. By spreading your investments across different asset classes (stocks, bonds, real estate, etc.), industries, and geographies, you can reduce the overall risk of your portfolio.
The idea is that when one investment performs poorly, others may perform well, balancing things out.
​
Correlation:
Correlation measures how two assets move in relation to each other. The correlation coefficient ranges from -1 to +1.
If two assets are perfectly correlated (+1), they move exactly in tandem. If they’re perfectly negatively correlated (-1), they move in opposite directions.
​
MPT emphasizes combining assets with low or negative correlation to reduce overall portfolio risk.
​
Efficient Frontier:
This is a key concept in MPT. The efficient frontier is a curve that shows the optimal portfolios offering the highest expected return for a given level of risk.
Portfolios on the efficient frontier are considered “efficient” because they provide the best possible return for their level of risk. Anything below the curve is suboptimal.
​
Risk-Free Asset:
MPT also builds on the idea of a risk-free asset (like U.S. Treasury bonds) that theoretically has negligible risk.
By combining a risk-free asset with a risky portfolio, you can create a portfolio that adjusts the risk-return tradeoff to your liking.
​
The Math Behind MPT:
Expected Return: The weighted average of the expected returns of all assets in the portfolio.
Portfolio Variance: A measure of risk that considers not only the individual risks of each asset but also how they interact (covariance).
Diversification

Image credit: https://scmdirect.com/the-power-of-diversification/
The concept of diversification is central to modern investment strategies and is rooted in the principle of risk management. By spreading investments across a variety of assets, sectors, and geographic regions, investors can mitigate the impact of individual risks associated with specific companies or industries.
This type of risk, known as unsystematic risk, arises from factors unique to a particular firm or sector, such as management decisions, product failures, or competitive pressures. For instance, if an investor holds a concentrated position in a single technology company and that company experiences a significant setback—such as a regulatory investigation or a decline in market share—the investor’s portfolio could suffer substantial losses. Diversification addresses this vulnerability by ensuring that the poor performance of one asset is offset by the stability or gains of others.
​
The mechanism behind diversification lies in the varying performance of different assets under similar economic conditions. For example, during periods when technology stocks may underperform due to sector-specific challenges, healthcare or consumer staples stocks might remain stable or even appreciate. Similarly, bonds or real estate investments often exhibit different return patterns compared to equities, providing a cushion during market downturns. By constructing a portfolio with assets that have low or negative correlations, investors can reduce the overall volatility of their returns, thereby achieving a more stable and predictable investment outcome.
​
However, while diversification effectively reduces unsystematic risk, it does not eliminate market risk, also referred to as systematic risk. Market risk stems from broader economic, political, or global events that affect the entire financial system. Examples include economic recessions, changes in interest rates, geopolitical tensions, or widespread health crises like the COVID-19 pandemic. These events tend to impact nearly all asset classes simultaneously, albeit to varying degrees. For instance, during a severe economic downturn, both equities and corporate bonds may decline in value, even if they belong to different sectors or regions. This interconnectedness means that no amount of diversification can fully shield an investor from market-wide shocks.
​
The distinction between unsystematic and systematic risk is crucial for understanding the limits of diversification. While unsystematic risk can be mitigated through a well-constructed, diversified portfolio, systematic risk is inherent to the market and cannot be avoided. Investors must therefore accept market risk as an unavoidable aspect of investing. That said, they can manage its impact through strategies such as asset allocation—adjusting the mix of stocks, bonds, and other assets based on their risk tolerance and investment horizon—or by adopting a long-term perspective that allows them to ride out short-term market fluctuations.
​
In practice, diversification has become a cornerstone of prudent investment management. Index funds and exchange-traded funds (ETFs), for example, inherently embody the principles of diversification by providing exposure to a broad range of assets within a single investment vehicle. These tools enable even individual investors to build portfolios that are resilient to individual risks while remaining exposed to the broader market’s potential for growth.
​
In summary, diversification serves as a powerful tool for reducing unsystematic risk, ensuring that the performance of a single investment does not disproportionately impact the overall portfolio. However, it does not eliminate market risk, which remains an inherent part of investing. By understanding and balancing these two types of risk, investors can construct portfolios that align with their financial goals while navigating the complexities of the financial markets.